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Time to “Think Outside The Box” – Galadari & Associates Marks 25 Years With The Launch of a New Mark

18/12/2008

Galadari & Associates have launched a new identity, website and marketing campaign. Bold new corporate literature, a newly designed and restructured website and advertising campaign showcase the new brand messaging and updated look. The new work aims to realign the look and feel with the firm’s key brand values: confidence, quality and tradition.

An in-depth brand strategy review formed a core part of this project. It not only included the involvement of fee earners and management but also with clients. It led to the creation of a new positioning for the firm – Not Just Any Law Firm. The idea came from consultation with employees, who stated they regularly deliver clients business and commercial advice, which goes beyond legal matters.

With the aim of raising the group’s profile with prospective clients and encouraging recruitment, a poster campaign ‘We think Outside the box’ is running in Dubai Media City and Dubai Knowledge Village, with ads and editorial featured in the international trade press. Alongside this initiative the Firm also launched their campaign ‘Seeing The Big Picture’ at the 2008 Ibda’a Media awards. This is the second consecutive year the Firm have been headline sponsors of this event and forms a major part of their overall Corporate Social Responsibility programme.

Rosanna Tolhurst, Head of Business Development at Galadari & Associates commented, “The Firm is well known as one of the leading local law firms in the region with a sound reputation based on an incomparable experience of its laws and regulatory systems as well as the Firms involvement with the government and the many entities that are creating the UAE we see today. What our clients and potential clients hopefully will now recognise is that with Galadari & Associates you get a lot more than tradition and on the ground know how, you also find a strong team of local and international lawyers who can think ‘outside the box’ and view the big picture for their clients and offer commerciality at every level”

Chariman, Ziad Abdulla Galadari commented “Although we have been working to our business development strategy for sometime we have not been focusing on marketing and advertising. But now, with the climate as it is and with an increasing number of international firms coming to the region, we believe it is necessary to make sure people know that we are here, what we are good at and how we can make a difference”.